Are you missing out on important sales because you are not
paying attention to your site statistics? Theres a wealth of
understanding here that can boost your sales.

Some many years ago, I had a conversation with a friend who had
developed a very successful offline business. When I asked him
what accounted for his success, the very first thing he said was,
"I made it a practise to be in the right place at the right instant.
And it was never an accident."

He went on to explain that he purposely made an effort to
*accidentally* bump into his potential customers at lunch, or run into
them at social functions. "I almost always learned we are they we are ,
he said, "and I learned when they we are receptive. I was always
amazed at how few of my competitors bothered with this".

The exact same thing holds true on the internet. Do you know
where your potential buyers are? And do you understand when they are most
receptive to act on your offer?

The target is to send your offer when it is probably to be read
and acted upon. You certainly dont want your ezine sitting
unopened in someones inbox, collecting both dust AND more
and more electronic mail competition.

You want to maximize the possibility that your prospects are at
their computers (or soon will be) when you send out your offer or
news letter . But how in the world could you possibly understand this?

LOOK AT YOUR TRAFFIC STATS

The truth is, you cant understand for sure. But you might put the odds
further in your favor by analyzing the traffic history in your
page logs.

Do you see a pattern? You will likely find that there are
certain days where you consistently get more traffic than others.
In other words, your particular prospects may well be more active
on certain days and at certain times.

If, for example, Tuesdays, Wednesdays and Sundays are weaker
in visitors , these sure wouldnt be the best days to send out your
news letter or offers. They would likely finish up competing more
fiercely for attention because fewer of your potential customers are
online. This adds the possibility of a *quick scan* or even
a *delete* when your potential customers get to their fuller mailboxes
later.

How about measure of day? Are your leads visiting more heavily
around lunch (11 am to 2 pm) and dinner (5 pm to 8 pm), for
example? Is there a fairly consistent pattern? If so, you
certainly do not want to send your offer outside of these key instant
ranges. Again, to do otherwise would be to unnecessarily
increase your mailbox competition.

LOOK AT YOUR SALES STATS TOO

Now, take a look at the days and times of your SALES. Do you
see a pattern here as well? If you do, it might be quite a
valuable lesson.

When are your potential customers in the buying mood? What days? And
what times during the day? Clearly, you want to build contact at
their most receptive times.

So, be ready when your prospects are. Be in the right place at
the right instant, ACCIDENTLY ON PURPOSE, to increase your
response rates. Study your website stats and coordinate those
advertising efforts within your control (particularly when you send
out your ezine) to coincide with *peak prospect receptiveness*
for your particular business.