So you want to increase your Adsense income? Log into your Adsense account, and look at your last years stats. There are three key areas that contribute to your earnings: Impressions, Clickthroughs and Effective CPM. Improving your stats in any, or preferably, all of these three key areas will increase your Adsense earnings.

Impressions

Impressions are the number of times your webpages with Adsense ads have been viewed. You can increase Impressions by increasing visitors (preferably distingguished traffic) to your webpages.

Some of the best ways to increase targeted visitors to your webpages incorporate:

-create more webpages, with relevant, focused content -create more links to your webpages -list your internet page /s under relevant categories in more directories -set up a directory of relevant sites on your website and accept relevant reciprocal links -write relevant articles, with your site understanding in the resource box at the end of each article, and submit them to article directories

Clickthroughs

Clickthroughs are the percentage of viewers who click on your Adsense ads. You can increase Clickthroughs by increasing the relevance of Adsense ads on your site, and by tweaking the format and affixing of your ads.

Although you cant dictat which Adsense ads show on your web page , you may influence the relevance of the ads by maintaining a tighrly focused website. If every page on your website focuses tightly on the page topic, its more likely that the Adsense ads will too. For example, if every page of your page is about fishing, and the word fishing appears several times on every page, its likely that your Adsense ads will relate to fishing.

The best way to tweak your ad format and placement is to invest in an Adsense Tracker, and test, test, test! People who have done this tend to suggest that the best format is the large rectangle, with background and border the same color as the page behind it, so that the advertisement blends into the page. The best placement is towards the center or top left of the first screen of the page. Try these suggestions first, and then track and test, to be sure of what works best for your pages.

Effective CPM

Effective CPM is a measure of your average earnings, per thousand clicks. You can increase your Effective CPM by selecting topics that attract high bids from Adsense advertisers, and building pages and whole web sites on higher paying topics.

Although Google doesnt release experience on Adsense bids, you may get a nice idea of the top paying topics by looking at data on Adwords bids, or, for that matter, bids on pay-per-click search engines like Overture. There are a number of keyword research tools available, both free and paid, that can help you find high paying topics.

The Formula

So now you have the basics of increasing your Adsense income. Its a deceptively simple formula: -Build pages and web sites on high paying topics for the best Effective CPM. -Format and place your Adsense ads for maximum Clickthroughs. -Promote your sites to drive explicit visitors to your Adsense webpages for maximum impressions.