Most people never bother to look at the statistics code
that comes with virtually every web page because few realize
the goldmine of acquired skill it contains.

Your internet page statistics hold the key for understanding your
traffic, improving sales and increasing the overall
effectiveness of your online selling. Whether you realize it
or not, your site has critical numbers that enable you
to measure the overall success of your Internet presence.

Any serious website operator should understand the four most
important numbers: Hits; Unique, Targeted Visitors; Leads;
Sales.

Hits - Hits are typically page views, whether by the identical or
different visitors, and indicate overall activity on the
site.

A lot of hits shows activity (usually a sizeably good thing), but
doesnt necessarily mean youve had a high number of
visitors. Search engine spiders and surfers hitting their
back buttons also up the hit count.

Research has shown that, depending on the size of your site,
the ratio of hits to visitors will range anywhere from 2 to
1 all the way up to 12 to 1.

Unique, Targeted Visitors - many people surfing to your site who
have not been there before within a certain period of instant.
Depending on the statistics program you make use of , a unique
visitor might be someone who hasnt been to your website in a day
or a week, while in other programs a visitor remains unique
until you reset the stats.

You must understand how your stats script classifies unique
visitors so you do not mistakenly believe your website is
getting 30 unique visitors a day only to find out it is the
same 30 all the people coming back day after day!

A distinctive visitor means that the visitor has an interest
in what you are selling or marketing, this is usually
demonstrated by keyword searches at a search engine or by
clicking targeted advertisements.

It does you no nice to attract general traffic to your page
-you want unique, distinctive visitors actively seeking your
product or accomadation .

Leads - a valid email address usually makes the best lead
since all the people can and do give fake names and addresses
online. If someone will not give you a valid electronic mail address,
chances are they will not give you their credit card to build a
purchase either.

Email leads enable you to measure interest and to follow up
with prospects. Once you understand the number of unique visitors
to your page you may calculate the percentage of leads you
develop and concentrate on ways to improve your conversion
by testing different offers and headlines.

Sales - the number of sales as compared to unique visitors
represents your most critical statistic because it tells you
whether or not youve made a profit.

For every hundred visitors to your website , how many sales do
you generate and how much money do you net?

Most failed dot-coms never bothered to answer this simple
question.

Selling on the web is a numbers game - learn how to build
the numbers work for you!