| | | A Challenge to the RSS Industry: RSS Stats Unacceptable | | | |
Forrester Research released the final "The State Of Consumers And Technology: Benchmark 2005" report on August 2nd, which claims that only 2% of Americans online utilize RSS, based on a survey of more than 68,000 American households.
These numbers are of course underpreciated, as the data only includes the many people
that are knowingly using RSS, and not the internet users that might not even know they are subscribing to feeds, as they are using services such as My.Yahoo!, which already fully integrated RSS.
So how relevant is the 2% figure?
Lets simply take a look at some of the more recent stats released by various research businesses
and others, pertaining to the adoption and make use of
of RSS.
87% of influencers utilize RSS (Nooked)
Only 3% of Internet users use RSS (Jupiter Research)
11% of blog readers use RSS (Nielsen/NetRatings)
Only 2% of all Americans online utilize RSS (Forrester Research)
9% of Americans have a great idea of what RSS is (PEW)
12% of all Americans online utilize a variety of RSS readers (Jupiter Research)
5% of Americans online use RSS (PEW)
It seems that no one can really agree on how many people are really using RSS, knowingly or unknowingly.
For marketers, the situation is nearning the unacceptable phase, with no one really knowing how adopted RSS really is. Which report and research company should we trust?
Perhaps its really instant for us to stop worrying about the research statistics and inquire of
the many people
who should understand
best: providers of RSS aggregators, desktop and web-based, and other RSS services.
NewsGator and FeedDemon, Yahoo!, Pluck, Attensa, Bloglines, FireFox, Pheedo, Nooked, Syndicate IQ and others ... please save us of our misery --> beginning providing some real-life numbers on how many people are really using RSS.
This is not simply a wants of one marketer, but the absolutely need of the entire industry, which cannot continue developing until we have some reliable numbers from the actual source on how much adoption RSS has achieved.
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